The Art of Perfumery & How to Apply Your Fragrance for Maximum Impact

How to Apply Perfume Like a Pro

1. Spray on Pulse Points
   Apply perfume to warm areas of your body - wrists, neck, behind the ears, and inner elbows. These spots naturally emit heat, helping the fragrance develop and project.
2. Don’t Rub
   After spraying, let the perfume dry naturally. Rubbing your wrists together can crush the fragrance molecules and alter the scent.
3. Layer for Longevity
   For a longer-lasting scent, moisturize your skin with an unscented lotion before applying your perfume.
4. Apply to Clothes & Hair (with Care)
   Lightly mist your clothes for extended scent, but avoid delicate fabrics. For hair, spray into the air and walk through the mist.
5. Reapply Strategically
   Depending on the fragrance and your activity, a midday refresh can keep the scent noticeable.